top of page


AT CONTINUE,  traditional seasons are a thing of the past.

Instead, we want to give fashion-conscious women and girls easy

access to the latest trends online and in-store. Every day, all year

round. We´re quick to react to trends, and we design long-lasting

styles in premium quality and at attractive prices.

CONTINUE is for every woman and girl who wants an up-to

date feel-good wardrobe.

Our collections are made up of everyday styles with the freedom

to be extraordinary.

The look is both femine and edgy, and always with new,

attention-grabbing details.

The brand was founded in 2017 by Eva Gry and Jeanette Nilsson,

two fashionistas with extensive experience in the fashion industry.

At the time, they broke through boundaries in both their personal

and professional lives, and are living proof that we can go far if

we just push ourselves a little.

Follow us at



bottom of page